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5 Benefits of Good Small Office Phone Systems
For small businesses to grow, it is essential to have good communication systems in place. If set up correctly, small business phone and communication systems can increase staff productivity and actively promote your business. Here is a list of benefits that you should be looking for in a good small office phone system.
(1) Systems Changes and Improvements
A new small business phone system can help your employees do things that were not possible before, and can change the way you conduct daily business transactions to offer new opportunities for cross selling and customer service improvements.
(2) Business Efficiencies and Cost Savings
Even a very simple small business phone system can contribute to large efficiencies in terms of productivity and cost savings. Integrating your phone system with other communication channels, such as IT and mobile, can help to drive down your overall costs.
(3) Expert Advisers
As a small business owner, you have many different things to worry about that don’t involve organising your phone system. A good supplier should offer you your own account manager who will always be on call to give advice and guidance on your system, including the best way to use it to bring in new opportunities to your business. They should also advise making sure your small business phone system meets your company’s short and long-term business goals.
(4) Technical Support
Your small business phone supplier will be available and on hand to give technical support should you have any problems. As experts in their system, your service provider can ensure that your phone system’s features and capabilities are continually assessed for capacity and maintenance to provide you with continuous uninterrupted service.
(5) Local Rate / National Telephone Numbers
A good small business phone system will allow for local rate / national phone numbers to be attached (for example 0845). This allows you to create a national image for your organisation, even if you currently only operate locally or from a single office or business centre.
Additional Marketing Opportunities
Integrated small business telephone systems offer additional marketing opportunities for your business. These can include:
- SMS and text message marketing
- Pre-recorded hold music or marketing messages
The latter can be used for call transfers or when placing a customer on hold, when customer information or details of special offers and new features and services can be played. Some tips on writing your own hold scripts here. This is an inexpensive form of advertising and is already highly targeted to engaged customers and prospects who are likely to be interested and make a purchase decision.
We’ll be exploring how to use your small business telephone system as a marketing channel in more detail in future blogs. Keep checking back here for more updates.
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