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Changes to 08 Numbers That Could Affect Your Business
Important changes will take effect on 13th June 2014 which may affect the numbers you currently offer your customers.
On 13th June 2014 an EU wide Consumer Rights Directive comes into force:
One of the key changes in the directive means that UK businesses cannot charge more than a basic rate for calls from their existing contracted customers. (This only applies to Business to Consumer Transactions, Not Business to Business transaction).
It is perfectly acceptable to continue to provide a ‘non-geographic’ number (ranges 0800, 0808, 0843, 0844, 0845, 0870, 0871) for pre-sales enquiries and sales orders, however consumers must not be charged a higher rate to contact the organisation post sale (for information, cancellation or to add to the original order).
The reason that Freephone (0800 & 0808) numbers are initially included is due to some mobile operators still charging high per minute rates to call these number types. We understand that all mobile operators will cease to charge for calls to 0800 / 0808 number by end of 2014.
Given the above information, you may wish to consider providing an 03 prefix number for post-sale contacts and introduce an alternative number announcement from 13th June 2014 on any 08xx number previously used for consumers to contact you about a contract already concluded with you.
Matching 03 ranges have been released to allow you to take an 03 number to match your current 08 number, so for example:
0345 123 4567 exists to replace or run alongside 0845 123 4567. Your carrier will not automatically build this number so you need to request it from them.
We’d be delighted to discuss these changes with you. Please call us on 0330 333 0330 to speak to one of our Inbound Numbering advisors.
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