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Delivering award-winning business telecoms solutions, including International and UK inbound numbers, Gigabit Fibre, SMS and Audio Conferencing, to over 1,000 customers worldwide since 2006.
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Diva’s MD meets BQ

Erica Lewis, Diva Telecom’s Managing Director, has been featured on Yorkshire’s leading business magazine’s website – BQ – where she talks about overcoming challenges, shares her vision for the future and delivers insider advice.

Here’s a selection of the questions she was asked:

What do you believe makes a great leader?

Ultimately, I think bravery makes a great leader. Not being afraid to make those tough decisions alone. Sometimes the judgement call rests solely on your shoulders but in my opinion there’s only one thing worse than making a potentially ‘wrong’ decision and that’s making no decision at all. I also think it’s critical to listen, get staff involved and get their opinions.

What has been your biggest challenge in your current position?

Diva reached its 10 year business anniversary in July 2016 and as soon as this benchmark arose, we witnessed massive changes. It’s been an incredibly exciting time for us but also the most challenging in terms of growing pains. Having said that, it’s an inevitable part of expansion so we must be doing something right!

How do you alleviate the stress that comes with your job?

I’ve always been keen on interior design and bought a lovely old renovation project in North Yorkshire a few years ago, which has taken up much of my spare time ever since. It also came with a very large, overgrown garden which, at first, seemed a bit overwhelming but I rose to the challenge. As a result, I now consider myself a keen gardener! I also love nothing more than spending time with family and friends.

Where do you see the company in 5 years?

I don’t know – because you don’t know. The evolution of telecoms technology is so rapid that it’s impossible to say what’s going to be accessible next and when. Just take Gigabit Fibre for example, had somebody told me – five years ago – that we’d be Gigabit City Leeds’s main B2B service provider, I’d never have believed it but look at us now.

That being said, my ultimate goal for Diva Telecom is to reach top-of-mind level status across all Leeds businesses while still retaining our core values.

What advice would you give to an aspiring business leader?

Never underestimate the power of observation, don’t rush to be the first to fly. I’d much rather be the best at something than the first but being the greatest requires scrutiny, hindsight and fortitude. I can’t tell you how important that slight shift in mentality is, all of a sudden you’ll see that there is no glass ceiling and you’ll find the courage and inspiration you need to persist. Also, don’t be afraid to seek advice from experienced professionals. If you listen closely you’ll tap into a wealth of knowledge and expertise that is truly invaluable.  

You can read the full article here, which covers Erica’s career, her daily activity and workplace pet hates!




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