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Why Bulk SMS Messaging Works
Bulk SMS messaging is the quickest and most cost effective way to instantly send a message directly to a large number of people. Research has shown that around 97% of text messages are read immediately, and the response rate is much higher than for other forms of direct communication, such as email.
DID YOU KNOW? There are an average of three mobile phones for every person in the UK, with 92% of people in the UK now personally owning or using a mobile phone, according to Ofcom. There are therefore very few people who cannot now be reached if you use bulk SMS packages to send out your communications.
John Mew from the Internet Advertising Bureau (IAB) points out that: “SMS is one of the most underutilised channels, with the kind of click through rates and awareness that it achieves.”
The IAB goes on to point out that the potential of mobile marketing is huge and that savvy companies are now beginning to invest much more in mobile communications channels: “Advertisers are waking ?up to the potential of mobile – as seen by the fact that mobile ad spend grew by 132% in the first half of 2012 to £181.5 million.”
Diva Telecom provides a great range of bulk SMS packages and bulk SMS messaging services to suit various business and organisational requirements.
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